Surviving and Thriving in 2010

It’s no secret that the U.S. economy is still in a period of weakness. Consumers continue to cut back on purchases, either out of necessity or just plain worry about the future. This change in the consumer landscape dictates a change in marketing strategy and tactics. To survive and thrive in 2010, marketers are going to be called upon to deliver their best.

 

AAF Charlotte together with Charlotte AMA, CDMA, PRSA, Charlotte IMA, BMA Carolinas and IABC present this 2010 Marketing Forecast event. How will consumer behavior change in 2010? Can consumers be motivated to resume previous purchase patterns? How are marketers going to tweak their messages to resonate with customers in this environment? What media channels will they choose to deliver them? Expert panelists who will answer these questions include:

• -Ronnie L. Bryant, President & CEO, Charlotte Regional Partnership
• -Jennifer Appleby, President, Chief Creative Officer, Wray Ward
• -Sara Garces, CEO & Owner, Red F Marketing
• -Craig Nadler, Director of Marketing Management - Carolinas Region, AT&T Mobility
• -Michael Burch, Vice President of Business Development, Speedway Motorsports, Inc.
• -Ritch Allison (Event Moderator), VP of Retail Consulting, Bain & Company
  

At this event, attendees will:

• -Gain an expert assessment of the Charlotte market’s economic health, focusing on issues such as employment, tax revenues, public services, and job creation.
• -Learn about anticipated trends in local employment and hiring for 2010.
• -Hear about the upcoming creative, media and public relations strategies from some of Charlotte’s top local ad agencies.
• -Walk away with a better understanding of key consumer confidence barometers for the Charlotte market.
• -Understand coming trends in the B2C retail marketing sector and consumer use of mobile technology.

Register with AAF to attend. Registration will close at 5:00 pm on Friday, January 8, 2010. Walk-ins will be welcome if space permits at $40. Cash only at the door. Parking is included.

5:00 - 8:00 pm (Networking 5:00 - 6:30 pm, Program 6:30 - 8:00 pm)

Photo: Thomas Brightbill